Reinventing Schwab’s biggest stage, five years running.

IMPACT® isn’t a one-off. It’s Charles Schwab’s signature event for 7,000+ RIAs, back every year — with a brand that has to feel reinvented, not repeated. For five years, I led the creative vision that made that happen: translating each year’s theme into one cohesive experience across digital, environmental, and event marketing.

Responsible for

Creative Direction

Digital Brand Strategy

UX/UI Design

Team

A core team of 4 creatives working in collaboration with multiple vendors and suppliers.

By the numbers.

Same 7,000+ RIAs, back every year expecting something they haven’t seen. Five years of turning one new theme into a single unified push — digital, environmental, the event floor itself — without ever letting IMPACT® repeat itself.

7,000+

Registered Investment Advisors (RIAs) every year.

5 yrs

Leading IMPACT’s creative vision.

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